Visual Grammar and Visual Literacy

Within this course you will cover
Understanding the principles of visual messages creation.
Visual communication roots.
Developing the ability to analyze 2D and 3D imaging in the context of psychological processes
Ability to analyze and understand visual language.
Transcription of content into visual form
Enhance ability to understand visual messages
Facilitate the ability to interpret visual content
Developing skills to communicate by the visible means


Course Content
The course focuses on the understanding the principles of design and interpretation of visual information and informing objects. Comparison of solutions in the context of historical and cultural trend explains the variation of visual interaction and understanding of meaning in communication. It gives an overview of the visual grammar rules and ways of the knowledge space visualization.

Learning outcomes
The course focus on understanding the principles of visual messages creation, developing the ability to analyze 2D and 3D imaging in the context of psychological processes, enhance the ability to analyze and understand visual language, developing skills to communicate by the visible means.

Course schedule
The content of the course is divided into 10 units following the weeks, WK1, WK2….. At the beginning of the course, students are not able to see overall course content. It is revealed continually, week by week according to the syllabus of the course.

Expected workload
4-6 h / week. Students work independently from each other.
Technical Requirements
The course is entirely online using portals:
Moodle-based LMS, main portal for displaying learning content, assignments, etc.
Microlearning Management System MCMS accessible via AppStore or GooglePlay. Mobile content accessibility control is possible via
Virtual room for live online classes available on
The course activities need to use a computer (desktop, notebook), tablet or smartphone. The headset for live lectures is strongly recommended. Programming skills are not required.

Assigned Readings with Threaded Discussion – Each week there will be several required readings. There will be a corresponding threaded discussion question posted where each student is required to respond and discuss with the instructor and other students in the class.
Exam: There will be two exams, and it will correspond to the group of readings/lectures from the class. The main task is the application of the knowledge gained in the course to the visual communication practice.
Case Questions: There will be case studies with corresponding questions that students will discuss.
Activities: Work with course materials, discussion, and consultation with the lecturer.
Grading Policy:
Five Assignments 1, 100 points each Two Exams 250 each
Course Total 1000 points

Visual Grammar and Visual Literacy learning site

  • FREE
  • 10 Weeks
  • 20 SEATS

How EVA operates?

EVA operates on the basis of effective mutual recognition of academic achievements between European universities. The platform has implemented the European Credit Transfer System (ECTS) as a commonly agreed means of assessment, thus raising the transparency of the study programmes.


The basic idea behind EVA is to facilitate the development and exchange of best practices in education and training as well as to boost the knowledge transfer among universities and teaching institutions within Europe and beyond.